Globo – Filipe Bohrer

2 CLICKS, NOTHING ELSE

L'année était 2012, l'iPhone était encore sur sa version 4 et Facebook était une entreprise de taille moyenne. Cependant, j'ai eu le défit de remodeler la présentation des ventes de la plus grande station de télévision au Brésil. Le matériel original était une présentation Powerpoint avec plus de 180 diapositives, et il a fallu quelques minutes aux vendeurs pour trouver le contenu qu'ils voulaient. Le resultat a été une présentation dans Keynote pour ipad qui était facile à mettre à jour et entièrement modélisable.

The year was 2012, the iPhone was still on its version 4 and Facebook was a medium-sized business. However, I had the challenge of reshaping the sales presentation of the largest television station in Brazil. The original material was a Powerpoint presentation with over 180 slides, and it took the vendors a few minutes to find the content they wanted. The result was a presentation in Keynote for ipad that was easy to update and fully modelable.

SIMPLE STRUCTURE

Il a fallu un temps d'immersion pour comprendre les affaires du client, et trouver un dénominateur commun parmi les vendeurs qui ont utilisé la présentation. Ils ont tous reçu des iPads. J'ai organisé tout le contenu, trié les sujets et créé le filaire. Dans la partie graphique, j'ai défini la grille, les typographies, les couleurs et les éléments graphiques. Le résultat était d'atteindre le contenu en seulement deux clics.

It took an immersion time to understand the client’s business, and I was able to find a common denominator among the sellers who used the presentation. They all received iPads for an easier presentation. I organized all the content, sorted the subjects and created the wireframe. In the graphic part I defined the grid, typographies, colors and graphic elements. The result was reaching the content in just two clicks.

SELLING CONTENT

Chaque session contenait toutes les informations sur le programme sélectionné, avec des infographies, sur le programme, le groupe d'âge, les valeurs et son public. Ainsi, les vendeurs pouvaient vendre les packages commerciaux en fonction de l'intérêt du client et surtout, tout le contenu pourrait être mis à jour au besoin.

Each session contained all information about the selected program, with infographics, about the program, age group, values and its audience. Thus, the sellers could sell the commercial packages according to the customer's interest and most importantly, all content could be updated as needed.

LET'S USE SOME COLORS

Chaque session contenait toutes les informations sur le programme sélectionné, avec des infographies, sur le programme, le groupe d'âge, les valeurs et son public. Ainsi, les vendeurs pouvaient vendre les packages commerciaux en fonction de l'intérêt du client et surtout, tout le contenu pourrait être mis à jour au besoin.

Each session contained all information about the selected program, with infographics, about the program, age group, values and its audience. Thus, the sellers could sell the commercial packages according to the customer's interest and most importantly, all content could be updated as needed.

THE RESULT

L'expérience des vendeurs et des clients selon le modèle créé a été excellente. Le produit final était une présentation dans le Keynote, qui simulait une application, où les vendeurs arrivaient au contenu en seulement 2 clics.

The result impressed everyone. The experience of sellers and customers with the model created has been excellent. The end product was a presentation in the Keynote, which simulated an application, where the sellers arrived at the content in just 2 clicks.

If you have a great idea and want to make it happen, or want to reposition yourself in the market with new experiences and results send me an email.

in

f

e.mail.me

Each session contained all information about the selected program, with infographics, about the program, age group, values ​​and its audience. Thus, the sellers could sell the commercial packages according to the customer's interest and most importantly, all content could be updated as needed.

Each session contained all information about the selected program, with infographics, about the program, age group, values ​​and its audience. Thus, the sellers could sell the commercial packages according to the customer's interest and most importantly, all content could be updated as needed.

The result impressed everyone. The experience of sellers and customers with the model created has been excellent. The end product was a presentation in the Keynote, which simulated an application, where the sellers arrived at the content in just 2 clicks.

Each session contained all information about the selected program, with infographics, about the program, age group, values and its audience. Thus, the sellers could sell the commercial packages according to the customer's interest and most importantly, all content could be updated as needed.

Each session contained all information about the selected program, with infographics, about the program, age group, values and its audience. Thus, the sellers could sell the commercial packages according to the customer's interest and most importantly, all content could be updated as needed.